Content marketing plays a crucial role in the success of many companies and small businesses today. Through publishing fresh, relevant, and helpful content in the form of blog, articles, how-to guides, and whitepapers, businesses can build authority, awareness, and thought leadership, while at the same time, amass more loyal followers and potentially acquire new customers across different digital channels.
However, as years pass, and more and more companies publish their own content on the web, the likelihood of a typical content to get consumed and shared – let alone reach its target audience – has also waned. Known as content saturation – this challenge has been limiting the reach of many content marketers for the last recent years. In fact, BuzzSumo revealed that in 2017, the average content marketing article only managed to attract 4 social shares – a 50% decrease from 8 social shares in BuzzSumo’s analysis two years prior.
In order to address this pressing issue, more and more content marketers are diversifying their distribution channels and utilize new content platforms that appeal more to the modern, fast-paced audience. This includes videos, which according to many reports, is one – if not the most consumed types of content in the digital landscape nowadays.
Entertaining, highly shareable, and easily digestible – there’s a lot of reasons why you should integrate videos in your content marketing mix. To give you more insights, here are the key takeaways of the infographic from Digital Marketing Philippines, which details the top video marketing statistics that prove you need it in your business:
- Videos will represent 82% of all internet traffic by 2021.
- 85% of people like to see more video from brands.
- 81% of businesses use video as a marketing tool.
- Video marketers get 66% more qualified leads per year.
- 83% of marketers using video marketing think it gives them good ROI.
Original Source: Advertising Trends You Should Consider in 2019