VIDEO COMMERCE INCREASES SALES

Conversion Rate

TVPage clients benefit from an 80% increase in conversion rate from video visits versus standard non-video visits. This data was derived from an extensive study ran by TVPage across all clients in different verticals during a 12-month period.

View-Through Rate

On average, shoppers watch 89% of the way through influencer videos, with an average of 2.5 minutes duration per video. This means that influencer videos are generating retention sessions that exceed 2 minutes, compared to a fraction of such retention on other pages of the site. This data was derived from an extensive study of all TVPage clients across a 12 month period.

Average Order Value

TVPage clients, on average, receive a 34% increase in average order value for purchases on their sites, when comparing video visits to standard non-video visits. This makes sense because pages that have both product videos and product images are simply more engaging, and thus better at selling, than pages that only have product images. This data was derived from a study ran by TVPage across multiple clients in different verticals during a 12-month period.

Engagement

By acting as an engagement funnel that connects site to social, the TV Page experience generates deep first party engagement. Moreover, by displaying influencer videos alongside product images, visitors typically shop longer and spend more. This data was derived from a study ran by TVPage across multiple clients in different verticals during a 12-month period.

Revenue Per View

On average, merchants generate over $5 in revenue per view from video on their site within 30 days of each view. This data was derived from a study ran by TVPage across multiple clients in different verticals during a 6-month period.
 

 

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