Defining a merchandising strategy that continues to differentiate your brand in the crowded retail landscape will be pivotal for survival.
Lauren Freedman, SVP Digital Strategy/Chief Merchant at Astound Commerce will share 20 Merchandising Elements that Matter. She will roll the merchandising highlight reel based on the 20 year anniversary of the e-tailing group’s Annual Mystery Shopping Survey of 100 top retailers.
We’ll kick off with the foundational onsite search & navigation and product visualization while also showcasing compelling content including video and social elements that extend and elevate the retailer’s reach. This round up of tactics and best practice examples across superior shopping experiences should help every merchant assess where they stand today and know how best to roadmap 2017.